BBDO Atlanta’s ING “Your Number” Wins Big at MIXX Awards 2008
- Saturday Sep 27,2008 05:39 AM
- By admin
- In Creative, Technology
Sep 23, 2008 10:00:00 PM
NEW YORK–(BUSINESS WIRE)–
The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.
For the ING “Your Number” campaign-
Direct Response and Lead Generation : BBDO Atlanta – Gold
Cross-Platform Integration : BBDO Atlanta – Silver
Digital Integration : BBDO Atlanta – Bronze
The only company to win more medals than BBDO Atlanta was TEQUILA\ who is an interactive-only shop.
