REI asked for a new way to get people excited about the upcoming Snowsports season, something different. So we said, why not commission 10 up-and-coming bands, like Eagles of Death Metal, The Apples in Stereo, Robbers on High Street, The Rentals, etc, to do original songs inspired by snowsports, make music videos and cool wallpapers, and put it all in a cool Papervision 3D interface…..oh yeah, and they’re all FREE TO DOWNLOAD!

Needless to say, we think it’s gonna be a big hit! See it here: http://www.reigoplaylist.com/

Sep 23, 2008 10:00:00 PM

NEW YORK–(BUSINESS WIRE)–

The Interactive Advertising Bureau (IAB) closed this year’s highly successful MIXX Conference and Expo with the presentation tonight of the fourth annual MIXX Awards. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. Tonight’s multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO.

For the ING “Your Number” campaign-

Direct Response and Lead Generation : BBDO Atlanta – Gold

Cross-Platform Integration  : BBDO Atlanta – Silver

Digital Integration  : BBDO Atlanta – Bronze

The only company to win more medals than BBDO Atlanta was TEQUILA\ who is an interactive-only shop.